ChannelAdvisor’s Digital Marketing Module allows a Customer to manage digital marketing campaigns across multiple channels and providers from a single interface. Programs include product ads, comparison shopping engines, paid search, social, remarketing and affiliate feeds. Features include performance reporting, campaign management, bid management and other advanced tools such as the ability to create keywords automatically from product information.
To use the Digital Marketing Module a Customer will need to properly install the tracking pixel functionality which is necessary to track performance of metrics such as GMV. The Customer will also need to provide product data to ChannelAdvisor using a data feed, API or the user interface. The Customer is responsible for the setup and maintenance of its accounts with providers such as Google, Comparison Shopping Engines, and/or other feed destinations.
The Digital Marketing Module supports automated keyword campaigns of up to 200,000 products with a maximum of 100 ads and 100 keywords for each product. Data feeds features support product data feeds of up to 1 million products. Flex Feeds are limited to five.